2 Key Points Ignored In Restaurant Marketing
Restaurants, the industry of eating and drinking, are also closely related to marketing with the continuous development and progress of the industry. It has been said in the current industry that restaurant marketing is very important for the current restaurant. It is obvious that no one can achieve a thorough understanding of restaurant marketing and can only learn and make progress in practice. Today, CDG Furniture introduces the key points that are easily ignored in restaurant marketing for the majority of restaurant entrepreneurs and catering practitioners.
First, marketing doesn't have to spend money
Speaking of restaurant marketing, it can be summed up in one sentence: serving life, originating from life. Good marketing is to impress consumers and let them choose you actively. Therefore, marketing is mainly based on consumer needs, rather than spending more money to do better.
At present, more and more entrepreneurs value marketing, and marketing may also be hyped as an unfathomable and excellent idea, so the cost of the better idea will also be higher. In fact, with the rapid development of the network, various free marketing tools and methods have emerged as the times require. Moreover, the development of the network makes the distance between people, consumers and businesses closer and closer, and marketing becomes easier to do.
It is much more cost-effective to spend time, observe and analyze the market, sum up the market, start from consumer needs, start from the market development direction, think about what consumers want, meet consumer needs, and conform to the market development direction than to spend a lot of money on various kinds of marketing. In addition, there are more and more restaurant marketing APP, various key marketing knowledge and practical examples, which are very convenient for entrepreneurs to learn.
Second, if the business is bad, the price will be reduced. I will also promote the promotion of the same trade
Business is not good. Can you reduce the price at will? The answer, of course, is no. Blind price reduction will only make you fall into the vicious marketing that will never be undone. Business is not good. Many bosses can easily think of using price cuts or promotional activities to attract customers, and the price cuts will definitely save costs in other places, such as reducing staff, such as saving raw materials, etc. This is not good, and may directly put the restaurant in a hopeless situation.
In fact, according to the present situation, people pay more attention to quality, so when business is bad, prices should not be reduced. Many restaurants raise prices when business is bad, but let their own restaurants die. In fact, when business is bad, we should find the root cause of bad business, and do a good job of products and services.
In addition, when competing with peers, many bosses also follow the price reduction at the first time or kill sales promotion like competitors when there is a stir in the competition, such as price reduction, sales promotion, activities, etc. In business, this phenomenon is called vicious competition. In marketing, vicious competition is the most taboo. In the current catering industry, it is the king of marketing to exploit its own advantages, develop its own strengths, provide good services and products.
CDG Furniture is a manufacturer specializing in table, dining chair, restaurant furniture, coffee shop furniture and outdoor restaurant furniture! Undertake engineering services such as restaurant furniture, hotel furniture, club furniture, bar furniture, etc. CDG furniture provides customers not only with furniture products, but also with confidence; To be the best and create better value for customers is our consistent goal.
